Readings' list

Orlikowski, W. J. and Gash, D. C. 1994. Technological frames: making sense of information technology in organizations. ACM Trans. Inf. Syst. 12, 2 (Apr. 1994), 174-207. 

This paper proposes a systematic approach to examine underlying assumptions, expectation, and knowledge that people has about technology. They call such interpretation technology frames. Technological frames are essential to understand technological deployment,  use and changes in organizations. They offer an interesting and useful analytical prospective.

The Concept of Frames

An individual frame of reference has been described as a build up repertoire of tacit knowledge that is used to impose structure upon, and in part meaning to, otherwise ambiguous social and situational information to facilitate understanding. 
Individual frames have then been expanded to groups and organizations.
Frames are here considered in respect to how organizational members make sense of and assign meaning to their environment, organization and tasks.
Frames: definitions of organizational reality that serve as vehicle for understanding and action. They include assumption, knowledge, and expectations, expressed symbolically through language, visual images, metaphors, and stories.

Frames advantages:

Frames' disadvantages

Sharing of Frames

The social cognitive perspective suggests that while members of a particular community have individual interpretation, they also have a set of common beliefs. A shared frames can be of different types:

  1. assemblage, group of individual frames tied together along a common dimension
  2. composite formed by group members jointly constructing a common understanding by discussion
  3. average, which represent the intersection of frames held by individuals comprising the group.

Technological Frames

Technological frames: the subset of members' organizational frames that concern the assumptions, expectations and knowledge they use to understand technology in organizations.

Congruence of Technological Frames

Congruence in technological frames refers to the alignment of frames on key elements or categories.

They expect that where incongruent technological frames exists, organizations are likely to experience difficulties and conflicts around deploying, implementing, and using technologies.

Research Study

In order to characterize the interpretations that participants made about Notes technology the researchers identify three frame domains:

  1. Nature of technology: refers to people's images of the technology and their understanding of its capabilities and functionality.
  2. Technology strategy: refers to people's view of why their organization acquired and implemented the technology. It includes their understanding of the motivations behind the adoption decision and its likely value to the organization.
  3. Technology in Use: refers to people's understanding of how the technology will be used on a day to day basis and the likely or actual consitions and consequences associated with such use.

These frame domain are empirically derived from the specific empirical study of the alpha corporation deploying Notes.



technological frames