This paper proposes a systematic approach to examine underlying assumptions, expectation, and knowledge that people has about technology. They call such interpretation technology frames. Technological frames are essential to understand technological deployment, use and changes in organizations. They offer an interesting and useful analytical prospective.
An individual frame of reference has been described as a build up repertoire
of tacit knowledge that is used to impose structure upon, and in part meaning
to, otherwise ambiguous social and situational information to facilitate
Individual frames have then been expanded to groups and organizations.
Frames are here considered in respect to how organizational members make sense of and assign meaning to their environment, organization and tasks.
Frames: definitions of organizational reality that serve as vehicle for understanding and action. They include assumption, knowledge, and expectations, expressed symbolically through language, visual images, metaphors, and stories.
The social cognitive perspective suggests that while members of a particular community have individual interpretation, they also have a set of common beliefs. A shared frames can be of different types:
Technological frames: the subset of members' organizational frames that concern the assumptions, expectations and knowledge they use to understand technology in organizations.
Congruence in technological frames refers to the alignment of frames on key elements or categories.
They expect that where incongruent technological frames exists, organizations are likely to experience difficulties and conflicts around deploying, implementing, and using technologies.
In order to characterize the interpretations that participants made about Notes technology the researchers identify three frame domains:
These frame domain are empirically derived from the specific empirical study of the alpha corporation deploying Notes.