Call for Papers for MARKETING IN ELECTRONIC COMMERCE Minitrack Part of the "Internet and Digital Economy" Track of the Thirty-third Annual Hawai'i International Conference on Systems Sciences (HICSS) Maui, HI - January 4 - 7, 2000 http://rmm-java.stern.nyu.edu/rmm/hicss-33/emarketing/ Papers are invited for the "Marketing in Electronic Commerce" Minitrack. The purpose of this minitrack is to discuss research in the area of marketing in electronic commerce. The Internet and the World Wide Web present some unique challenges to both established and new companies who want to market and promote their products and services through the electronic medium. The availability of vast amounts of data on customer activities has led to new ways of targeted advertising and direct marketing. New types of companies and business models are trying to find new ways of building their brand both on and off the Web. Global competition also presents new marketing challenges due to cultural and language differences. As businesses transact with each other electronically, they try to find ways of marketing to each other outside the traditional print medium. In this minitrack we will discuss research that examines any of these multiple issues and topics in the area of Marketing in Electronic Commerce. Topics of special interest include, but are not limited to: 1. Direct marketing on the WWW 2. Methods and tools for market research on the WWW 3. Brand issues in E-Commerce 4. Consumer Behavior in E-Commerce 5. Business-to-business marketing in E-Commerce MINITRACK COORDINATORS: - Ajit Kambil (New York University / Andersen Consulting) akambil@stern.nyu.edu - Arnold Kamis (New York University) akamis@stern.nyu.edu - Marios Koufaris (New York University) mkoufari@stern.nyu.edu - Priscilla Ann LaBarbera (New York University) plabarbe@stern.nyu.edu DEADLINES: - March 15, 1999 or as soon as possible: Abstracts submitted via email to the Minitrack Chairs for guidance, indication of appropriate content and to receive instructions on submitting full paper. - June 1, 1999: Full papers submitted to the appropriate minitrack chairs - Aug. 31, 1999: Notification of accepted papers mailed to authors - Oct. 1, 1999: Accepted manuscripts, camera-ready, sent to minitrack chairs; author(s) must register by this time. - Nov. 1, 1999: All other registrations must be received. Registrations received after this deadline may not be accepted due to space limitations. HICSS-33 consists of eight tracks: Collaboration Systems and Technology Track Digital Documents Track Emerging Technologies Track Information Technology in Health Care Track Internet and the Digital Economy Modeling Technologies and Intelligent Systems Organizational Systems and Technology Track Software Technology Track For more information about these tracks and a list of minitracks each consist of, please check the HICSS web page http://www.hicss.hawaii.edu Or contact the Track Administrator, Eileen Dennis, at edennis@uga.edu